Puma is now seeking “tech-savvy” volunteers to beta test the upcoming shoe and provide feedback about its design, usability, and engineering.
Fi isn’t the only high-tech Puma shoe to get excited about. The company recently revived a computerized running shoe it first released in 1986 called the RS-Computer, updating it with Bluetooth support and a dedicated app. Getting your hands on the new RS-Computer might be a challenge, however: Puma only plans to release 86 globally, honoring the year they were first released.
Puma Basketball is throwing its support behind Meek Mill and his push for criminal justice reform.
Puma unveiled its newest sneaker, the Clyde Court “Reform,” on Thursday in partnership with the recently launched Reform Alliance – a foundation led by Mill, Jay-Z, Philadelphia 76ers co-owner Michael Ruben, and New England Patriots owner Robert Kraft.